The Playfulness Lab CIC (“we”, “our”, or “us”) is committed to protecting your privacy and being transparent about how we use your data. This statement explains what personal information we collect, how we use it, and your rights under UK law.
The Playfulness Lab CIC was founded in 2025. We provide assessments, webinars, courses, and resources on playful leadership in disruptive times. You can contact us at admin [at] playfulnesslab.com or via the ‘contact us’ button in the top menu.
We only collect the personal information you choose to give us:
Name & email address – when you sign up for our newsletter, assessment, or courses (via MailerLite).
Browsing data – collected through cookies for website analytics (Google Analytics).
We do not sell, rent, or share your data with third parties for marketing purposes.
We use your information to:
Send you newsletters, resources, and course information (via MailerLite).
Understand how our site is used and improve user experience (Google Analytics).
Fulfil legal or contractual obligations (e.g. payment records for course enrolments).
Cookies are small files stored on your device that help our site work properly.
We use two types of cookies:
Essential cookies – required for basic site functions.
Analytics cookies (Google Analytics) – to understand visitor behaviour (pages viewed, time on site, etc.).
Marketing cookies (MailerLite) – to track newsletter signups and email performance.
You can accept, reject, or customise cookies through the cookie consent banner. You can also clear or block cookies in your browser settings at any time.
We process your personal data under these lawful bases:
Consent – when you sign up for emails or accept cookies.
Legitimate interest – to analyse site usage and improve services.
Legal obligation – for financial/tax records relating to course purchases.
Email sign-up data is kept until you unsubscribe.
Analytics data is stored by Google for up to 26 months.
Payment data (if applicable) is kept as required by UK tax law.
Under UK GDPR, you have the right to:
Access, correct, or delete your personal data.
Withdraw consent at any time (unsubscribe link in every email).
Restrict or object to processing.
Complain to the Information Commissioner’s Office (ICO) if you believe your rights are violated.
MailerLite – for email newsletters. Their Privacy Policy is available here.
Google Analytics – for site usage statistics. Learn more here.
We may update this policy from time to time. The most recent version will always be available on this page.
If you have any questions about this Privacy & Cookies Policy, please contact us at:
📧 admin [at] playfulnesslab.com
